Marcel Floruss of One Dapper Street recently traveled to Paris with H&M to celebrate the launch of the SS18 Studio Collection, the style and lifestyle expert has been globe trotting and street styling for five years now and we are glad to do this special feature with him. Follow Marcel on Instagram
Once again, H&M Studio unveiled its S/S 2018 collection in Paris, inspired by Japanese minimalism and its grace. The evening combined a traditional Japanese dinner in a grand setting, and as guests had finished the last course the venue turned into the runway: head-to-toe prints, relaxed silhouettes, unique colors and luxury fabrics in both men’s and womenswear. The show was rounded out by Japanese music and classic Arcade games such as Dance Dance Revolution, to create an immersive experience to remember.
Photography by Bryant Littrean in Paris, France February 28th, 2018
H&M Studio SS’18 Utility Shirt $49.99
Currently sold out online but available in select stores
H&M Studio SS’18 Checked Pants $49.99
H&M Studio SS’18 Checked Coat $149
H&M Studio SS’18 Cotton T-Shirt $34.99