It’s winter in New York, and more than 2 weeks away from NYFW John Varvatos uses the upcoming Grammy awards as his green light to show his Fall/Winter 2018 collection. The brand has never been short of cool factor, known for it’s rock star vibes and masculine lines the show was dark and moody; perfect for what the brand called the night – John Varvatos 2.0. In attendance were some of the cities top menswear influencers like Marcel Floruss and Moti Ankari. Also making an appearance were all three Jonas Brothers lead by the new collaboration with singer Nick Jonas. The show had a special moment with both the models and designer, we will let you watch in the video below.
Exploring the notion of looking back to move forward, the Fall/Winter 2018 Collection picks up the John Varvatos ethos — and takes it to the streets. Injected with the vitality of downtown New York, the lineup reveals an emotive concept with an effortlessly cool execution. Juxtaposing the strength of a well-built foundation with the unrestricted movements of an on-the-pulse underground, the 2.0 m
an underscores his subversive virtues with a laidback confidence. As his sense of liberation builds, these dichotomies unite, creating a fresh, contemporary message that rises above today’s congested cultural landscape.
The result is a look of ease and comfort with a new sense of rebellion — iconic styles, revamped by street influence. Starting from the debut look, inventive layering dominates the collection with an unwavering sense of tossed-together elegance. In a range of nutmeg hues, soft winter whites and neutral sandy tones, luxe washed velvets are worn with soft, saturated leathers and abstract-print cashmere sweaters, creating richly-textured, but not-too-precious looks.
In textured combinations of suede and leather, pumped-up trainers make an impactful point of difference — bringing the collection a well-leisured dose of street-inspired vibes. This relationship between slouchy-sleek and sophistication is showcased throughout, as evident in marled-wool socks and luxe wool-and-cotton-blend training pants. Styling remains perfectly-imperfect from start to finish. Footwear forgoes slim, narrow designs for chunky, yet streamlined profiles and built-up soles, giving a thought-through heft that nicely matches when teamed with oversized garments.
The nonchalant confidence continues as time-favored silhouettes are reinterpreted in unexpected proportions, enhancing the necessities of comfort with a strong sense of control. Washed wool, enlivened by a cloud-printed motif, and ultra-soft, bold black leather redefines the atypical parka, while duster-length coats drape a gentleman’s take on the downtown ensemble. Pants speak to proportions in subtle, yet effective updates. From reverse silhouettes to a cropped, wide leg fit, pants feel properly accentuated with slimmer pairings on top and statement footwear — such as a washed velvet bomber and weighty leather boots. Turned cuffs, raw cut edges and trim detailing create subtle variations of proportional irreverence.
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In a deeper color palette of marled wine hues, tailored clothing loudens the moment with an emotive nod to heritage craftsmanship — a single-breasted coat is hand-woven and subtly-wrinkled for a striking, multi-dimensional appearance that’s just as modern as it is classic.
Converging details of modern and classic, perfect and imperfect, are also noted in the idea of seamlessness. A traditional turtleneck sweater, lightweight with a keen sense of texture, is crafted in one continuous, smooth shape devoid of stitching. A patchwork jacket, featuring a double-face construction, is specially crafted with zero seam allowance for a cohesive play on contrast.
Luxurious materials are skillfully worked for an endlessly-wearable appearance. Tough leathers and suedes are hand stained and expertly treated for a buttery-soft feel and nicely-offbeat look. Beautiful shearling pieces are hand-saturated for a distinctive, yet unassuming finish.
A balance of ease and allure extends to accessories in a seasonal-minded, jacquard duffle. Subtly accentuated by leather panels, the bag preserves a travelling sophistication with a lightweight, on-the-go functionality. The casual modernity of a leather backpack is gradually offset by a hand-stained dégradé.
In the emergence of John Varvatos 2.0 is a considered spontaneity. An appreciation for impeccable form with a contemporary ease. A fresh approach to casualness that avoids today’s proliferation of sameness. A core identity imbued with a zeal for masculine modernity.
